News

Top Tips For Effective Event Production

Milton Keynes, UK

|

February 15, 2017

There are multiple elements needed to make an event successful. But if there’s one thing that successful events do have in common – it’s good connectivity. NEP Connect (formerly known as SIS LIVE) recommends these tips.

Whether it’s broadband internet access for use by attendees or production crews, live event streaming to ensure high quality, rich coverage of events as they happen, or on-site pin payment terminals, having good connectivity is an essential part of a successful event.

Lack of connectivity on site remains one of the most common and frustrating issues at events and this is normally down to a lack of budget or not spotting potential issues like high usage due to a mobile app or streaming.

Gone are the days where wi-fi is a nice to have, or an additional luxury – today’s population expect to be able to get online. With that in mind, it’s alarming how many venues invest half-heartedly in connectivity and fail to deliver an adequate service as the bandwidth simply isn’t sufficient for the number of people trying to access it.

Most venues will have connectivity but will it be strong enough for your needs? A serious amount of preparation is required to supply a world-class connection.

Connectivity at festivals

At festivals a live broadcast is something that is pretty standard, however, the connectivity needs to be tailored to meet the individual needs of production teams, sponsors, security staff, media, artists and attendees – whether it’s a small local festival or one of the biggest festivals of the year. Nowadays, everyone can be involved – all thanks to the huge range of TV and web coverage on offer.

Live event streaming is an increasingly popular and cost-effective way to bring your event to global internet audiences, offering high quality, rich coverage of events as they happen on a multitude of platforms. This is great news for consumers at home but it also helps the event’s brand and its partners.

Given their size, these events don’t tend to happen in built-up cities where the necessary networking infrastructure already exists – the big challenge is to link from large rural spaces where the demand for mobile network capacity spikes massively over the space of a few days. Public networks are not an option – and this is why satellite technology is used. It ensures data can be transmitted from the location with no concerns about quality consistency or security.

Similar on-demand technology like this can be used in other areas of a festival as well. Adding dedicated Wi-Fi will make it possible to run everything from connected payment systems to on-site cash machines, all helping to improve attendee experience and keep everything running smoothly.

Connectivity at conferences and exhibitions

Good connectivity isn’t only for festivals. With options including live streaming, many businesses are now using connectivity to boost their own marketing endeavors. This medium has become increasingly popular and is being utilised in a wide range of events, from conferences to universities streaming educational seminars. Could you be reaching a wider audience? One of the most rewarding benefits of live streaming is increasing your reach. Any event you hold will always have physical restrictions no matter what or where it is. By allowing it to be viewed by anyone who has a stable internet connection, you are giving access to an audience that wouldn’t have otherwise been able to participate.

Streaming webinars and interviews is a fantastic way to strengthen your position as a leader in your field while simultaneously raising your profile in front of peers. If you are streaming content live for a one time only event your stream becomes a rare and urgent entity. Online users tend to take little action towards content they can access on a regular basis, but if your stream is only available at one moment in time, its urgency can create quite a stir on the web.

Not only that, if you have a new advertisement or product coming out and you launch it via multiple marketing channels, you’re guaranteed to see your reach skyrocket. Big brands such as Apple, Nestle and Doritos (among many others) are using it to their advantage, and so can you! You could interact with millions of people in hundreds of locations around the world, showing them how your product works, how it was developed and explaining its uses. How’s that for raising brand awareness and potentially attracting new customers?!

So whatever event you’re planning, whether it’s a festival, exhibition or conference, it’s imperative to have good connectivity. Not only does it create a better and richer experience for your guests, participants will be able to access better communication and most importantly, be able to share the buzz and excitement of your event in real time.

Contact

For media inquiries, contact Susan Matis

smatis@nepgroup.com

Twitter

About NEP Connect

NEP Connect, an NEP Broadcast Services Company, has been delivering critical media content since 1989. The company’s rapidly growing international fibre network, Anylive®, connects over 220+ locations including broadcasters, major switching centres, channel aggregators, sports and entertainment venues.  NEP Connect operates two Network Operation Centres located in the UK, co-located with NEP Connect teleports, which supply extensive satellite facilities to complete the connectivity offering.  The company provides a full range of broadcast services from UHD to low bit rate streaming with data and audio transmission services also available.  This comprehensive fibre and satellite infrastructure forms a cohesive and robust portfolio, broadcasting over 200 hours of live transmissions worldwide every day supporting multiple contracted and occasional use events.

Recent News

NEP sponsors the Broadcast Awards 2023

London

|

NEP had the honour of being an official sponsor for the greatly anticipated Broadcast Awards 2023 with NEP Connect’s Managing Director David Meynell presenting the Best Sports Programme Award, also sponsored by NEP. Celebrating the very best in British programming and channels. The awards recognise and reward the UK’s most ground-breaking content, creators and channels across the television industry.

read more

NEP Connect Builds Out ITV’s Fleet of Eco-Friendly News Vehicles

Milton Keynes, U.K.

|

Equipped with NEP Connect’s industry-leading connectivity solutions, 16 hybrid and battery-powered vehicles are now serving ITV’s regional, national and major event news coverage

read more

NEP celebrates the final round of another successful season of Extreme E in Uruguay

Punta del Este, Uruguay

|

The final round of Extreme E Season 2 took place in Punta del Este for the Uruguay Natural Energy X Prix. NEP, Aurora and Extreme E provided the technical solution for this exciting and innovative series. The success of Extreme E has resulted in a third season in the works. The series will return to destinations from season 2 – heading to Saudi Arabia, Italy and Chile. Two new destinations have also been confirmed, with the race series landing in Scotland for the first time, whilst the fourth race’s location has been teased as either Brazil or the USA, which will be taking place in September.

read more

NEP Connect involved in the most inclusive world cup in Rugby League history!

Milton Keynes, UK

|

This weekend concluded the men’s, women’s, and wheelchair Rugby League World Cups. Fans had to wait an extra year for the tournament due to the Covid-19 pandemic, but the tournament will leave an impact that lasts generations! The tournament saw all the men’s and women’s teams making it all the way to the semi-finals, losing to Samoa and New Zealand, respectively. The wheelchair side managed to make it all the way to the final in what was a successful tournament both on and off the pitch.

read more